Groningen based EdTech scale-up MemoryLab has been awarded first place in the Digital category at the NL Startup Competition 2025.
At the competition, Prof. Dr. Hedderik van Rijn presented MemoryLab’s vision: transforming education by applying insights from cognitive psychology to help students learn more efficiently, moving away from outdated, stress-inducing, fact-based exams. MemoryLab is grounded in over 15 years of rigorous research and product development. This award recognises not just MemoryLab’s technology, but also the scientific foundation and commitment to inclusive learning. Winning this award shows that educational innovation is still regarded as a societal priority and plays a crucial role in determining our future in a world.
This recognition supports the work Memorylab is doing with their adaptive learning tool and its transformative impact on how students build and retain knowledge. The NL Startup Competition jury praised MemoryLab for its impact, scalability, and the relevance of its mission in today’s educational landscape. “This win is a shared celebration for our team, our users, and science collaborations working to make learning more personal, effective, and fair” said Hilco Boerlage, director at Memorylab.
About MemoryLab
MemoryLab develops adaptive learning technologies grounded in cognitive science. The tool supports learners by tailoring practice to individual memory retention, reducing stress, and improving outcomes. MemoryLab is widely used in secondary and vocational education, universities, and by major publishers across Europe and the United States, with over one million students benefiting from more personalised, lower-stress learning.
For more information, visit www.memorylab.nl.
