How it Works
MemoryLab is based on research in the field of learning and memory. Decades of this research have shown that Adaptive Retrieval Practice can significantly boost learning efficiency and engagement.
Evidence-Based Learning
Decades of scientific research culminate in our award-winning adaptive learning solution. The benefits of MemoryLab have been rigorously tested, proven, and peer-reviewed.
Spacing effect
MemoryLab promotes spaced repetition by repeating items at intervals that make retrieval challenging but achievable. Our model helps learners achieve better long-term retention by encouraging them to space learning sessions over multiple days. This is known as the spacing effect, where spreading learning over several sessions improves learning.
Speed of forgetting
Answering a question correctly does not mean that you will remember the answer forever. Some answers have weaker memory representations and are more difficult to remember. These answers have a slower response time and are forgotten at a higher speed.
MemoryLab analyses learners’ response time and answer accuracy to calculate the speed at which this answer will be forgotten. If this speed of forgetting becomes very high for an item of knowledge, our system will prioritise practicing the item again.
Higher accuracy
In one research study we compared MemoryLab to a flashcard method and observed that participants who studied with our model were approximately 10% more likely to give a correct answer during the study session. MemoryLab’s efficiency extends to learning with images and text prompts, and typing and voice input.
What other have to say about us

prof. Durk Talsma

“MemoryLab allows students to learn their facts at their own pace, so I can make time to really get their interest in the subject.”

prof dr. Hedderik van Rijn

“The problem with traditional learning methods is that they constantly rehearse everything, even the facts that you already know well. You don’t learn much from that. The crux lies in repeating facts at the right time: The ones we can’t just call up. That’s why you learn from it. And that’s exactly what MemoryLab does.”

PhD. Katja Mehlhorn

“What I really like about MemoryLab is that there’s that theory behind it. Of course, everyone can come up with something random that might work better for learning, but in this case there is real theory behind it: How does memory work?”

PhD. Maarten van der Velde
“If we want technological innovations in the field of education to actually bring meaningful change to learners’ lives, they should be built on a strong scientific foundation. The computational cognitive model that powers MemoryLab is based on decades of research into learning and memory, and continues to be rigorously tested in laboratory experiments and in the classroom.”

PhD. Thomas Wilschut

“Personalised learning systems aim to adapt to the needs of individual students, making sure no one is left behind. A major challenge is that much of the research in Cognitive Psychology is based on typical students. At MemoryLab, one of the key research goals is to assess and increase the benefits of our system in typical and neurodiverse learners.”
Discover our latest scientific publications
The work of our research team, and external collaborators, is often published in major scientific journals.
This research is the foundation of our learning system.

An Adaptive Learning System for Stepwise Automatisation of Multiplication Facts in Primary Education

An Adaptive Learning System for Stepwise Automatisation of Multiplication Facts in Primary Education
Interested in collaborating with us?
Reach out to our dedicated partners for school and publishers partnerships. We are looking forward to help you.
Interested in collaborating with us?
Connect with our partnership team to start the conversation.
We are here to help and look forward to hearing from you.