Dutch EdTech scale-up MemoryLab brings adaptive learning technology to the world's most competitive exam

In India, half a million aspirants take the UPSC Civil Services Exams each year. Fewer than a thousand pass. A large part of these exams centres on factual knowledge - Precisely where MemoryLab can make a genuine, measurable impact. 

We are thrilled to announce the launch of our adaptive learning solution specifically designed for UPSC aspirants in India. Based on the latest advancements in cognitive neuroscience and able to adapt to each learner, MemoryLab's technology ensures that practice has the maximum possible payoff.

Local Collaboration for Expert Quality

We work with brilliant UPSC coaches in India, thereby assuring the highest quality and relevancy possible for our product. These experts bring with them years of experience and deep insights into the UPSC preparation journey. They have curated a suite of content, covering the core fact-base of the UPSC syllabus and ensuring that our platform provides aspirants with what they need to have the best preparation possible.

A Grade Improvement of 25%

We are promising that aspirants utilising the platform will score 25% higher than average on their preliminary paper, where having a firmly established knowledge base is most critical. This claim is based on a multitude of scientific studies and underscores the effectiveness of MemoryLab's adaptive learning technology and its potential to transform the way aspirants prepare for one of the most challenging examinations in the world.

Empowering Aspirants to Reach New Heights

"We are excited to bring MemoryLab to UPSC aspirants in India," said Hedderik van Rijn, Founder/CEO of MemoryLab. "Our mission has always been to make learning more effective and accessible. With this launch, we are a step closer to empowering learners worldwide. We believe that our adaptive learning technology, combined with the expertise of top coaches, can make a significant difference in the preparation journey of UPSC aspirants."

About MemoryLab

MemoryLab has been an important supplier of adaptive technology in education since 2020. They started as a spin-off from the University of Groningen, are now active in six countries and help more than 1.6 million students every year to learn factual knowledge better and study with more confidence. 

Contact us

More information at: upsc-memorylab.in or memorylab.nl

For media inquiries: saar@memorylab.nl (Saar Speijers, marketing manager)

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